All D2P Cases
4 cases221e: Building a Distinctive Italian Design Brand with Evidence-Led Growth
221e is presented as an Italian business with the domain hint 221e.com, but the supplied materials do not establish its exact products, founding story, customers, financial performance, or measurable outcome. This case therefore focuses on the strategic challenge that can be examined responsibly: how a design-led company can turn a distinctive identity into a clear, credible, and commercially useful online proposition. The recommended approach is to verify the offer first, define the audience and value proposition, organize proof around real product benefits, and improve the customer journey without inventing traction. The case is a decision framework rather than a claim of documented growth.
Amplitudes: Building a Distinctive French Luxury Footwear Brand
Amplitudes is a French footwear brand whose public-facing proposition combines design, craftsmanship, and luxury positioning. Its challenge is not simply to sell shoes online, but to make the brand’s origin, product character, and know-how legible to customers comparing many premium alternatives. The case illustrates how a specialist fashion company can use coherent storytelling, product presentation, and direct digital access to strengthen brand discovery without relying on unsupported claims or excessive promotional language.
T'a Milano: Turning Italian Fashion Identity into a Clear Digital Brand Experience
T'a Milano is an Italian fashion brand whose public web presence provides the starting point for a case about positioning, presentation, and direct digital commerce. Because the supplied material contains no verified performance figures, the case focuses on disciplined strategic choices rather than invented growth claims. The central challenge is to make the brand’s identity, products, and buying journey reinforce one another across the website and other customer touchpoints.
How Störtebekker Turned Classic Shaving Into Broader Men’s Care Growth With UGC and Rossmann Retail Expansion in Germany’s Market
Störtebekker was founded by Martin Picard in 2017 and initially entered classic shaving and men’s care through Amazon FBA. By 2022, the D2C brand had about 4 employees and sold through its own shop, Amazon and OTTO, while Meta Ads supplied much of its new-customer acquisition. The original shaving focus eventually showed a ceiling: some campaigns reached existing customers too often, while certain products and channels were not sufficiently profitable. Management therefore reduced investment in weaker shaving lines and selected channels, while prioritizing shampoo, solid shampoo and care products. It also expanded UGC, creator and format testing to reach new audiences. The approach produced 181 creatives and more than 47 concepts; the agency case reported a 20% year-on-year improvement in November NC-MER, 139% BFCM growth and 76% growth since cooperation began. In 2025, the brand entered 1,240 Rossmann stores, extending its online model into national retail.